IBM x Red Hat Marketplace
Industry:
Industry:
SaaS
SaaS
Duration:
Duration:
2 Years
2 Years
Role:
Role:
Product Design & UX Design
Product Design & UX Design
After IBM acquired Red Hat in July of 2019, I was hired at IBM to join the Red Hat Marketplace design team. The Red Hat Marketplace was essentially an 'app store' purchasing platform for enterprise software.
My role was to continue to improve the usability, UI, and key flows for software partners to list their products.
After IBM acquired Red Hat in July of 2019, I was hired at IBM to join the Red Hat Marketplace design team. The Red Hat Marketplace was essentially an 'app store' purchasing platform for enterprise software.
My role was to continue to improve the usability, UI, and key flows for software partners to list their products.
Design Thinking
Taking a user-focused approach to simplify the complex technical workflows of purchasing and managing software in hybrid environments.
Using IBM’s Enterprise Design Thinking framework, the product design team gathered insights from user interviews and comprehensive usability tests to pinpoint common pain points. This process allowed the team to develop solutions that addressed real user challenges.
Applied Design Thinking
Taking a user-focused approach to simplify the complex technical workflows of purchasing and managing software in hybrid environments.
Using IBM’s Enterprise Design Thinking framework, the product design team gathered insights from user interviews and comprehensive usability tests to pinpoint common pain points. This process allowed the team to develop solutions that addressed real user challenges.
Simplifying Complex Flows
Taking a user-focused approach to simplify the complex technical workflows of purchasing and managing software in hybrid environments.
Using IBM’s Enterprise Design Thinking framework, the product design team gathered insights from user interviews and comprehensive usability tests to pinpoint common pain points. This process allowed the team to develop solutions that addressed real user challenges.
Designing for Unique Needs
Identifying main user needs, pain-points, flow considerations, and challenges allowed the design team to structure an end-to-end experience for both the partners of IBM and consumers of the marketplace.
I focused on the user experience for Partners-
Created a "Partner Portal"- for the ISV's partner onboarding journey with IBM. I designed a portal to manage the legal onboarding checklists, and completing the solutions certification to selling products on the Red Hat Marketplace.
I also created a Partner Support portal; for case creation, case management, and getting the appropriate level of support in the onboarding journey.
Designing for Unique Needs
Identifying main user needs, pain-points, flow considerations, and challenges allowed the design team to structure an end-to-end experience for both the partners of IBM and consumers of the marketplace.
I focused on the user experience for Partners-Created a "Partner Portal"- for the ISV's partner onboarding journey with IBM. I designed a portal to manage the legal onboarding checklists, and completing the solutions certification to selling products on the Red Hat Marketplace.
I also created a Partner Support portal; for case creation, case management, and getting the appropriate level of support in the onboarding journey.
Research and Strategy
Since Red Hat Marketplace was at a high level rough draft when I joined, I continued doing market research against leading platforms ( Amazon Web Services, Microsoft Azure, and Salesforce) and focused on the key touch points for the user- discovery purchase and deployment.
I focused on the UI of these key flows- collecting main pain points and identifying differentiating features, collaborating with software vendors and developers, and working closely with the research team.
Research and Strategy
Since Red Hat Marketplace was at a high level rough draft when I joined, I continued doing market research against leading platforms ( Amazon Web Services, Microsoft Azure, and Salesforce) and focused on the key touch points for the user- discovery purchase and deployment.
I focused on the UI of these key flows- collecting main pain points and identifying differentiating features, collaborating with software vendors and developers, and working closely with the research team.
Simplified software discovery with a catalog UI approach
Customized flows for the unique needs of Software Vendors
Seamless searching with defined product filtering
The Red Hat Marketplace Team: Shelby Aranyi, Amina El-Ashry, Eleanor Bartosh, Shannon DeCock, Bethany Doan, Neil Everette, Justin Gier, Sarah Hardison, Charlie Hill, Ashley Johnson, Danielle Justilien, Corey Keller, Chase Kettl, Willow Lafone, Scott McCall, Alisha Moore, Matthew Reinhold, Aaron Sickler, Robert Uthe, Sarah Walter
Thank you to the contributors from the Red Hat team: Nick Burns, Dan Caryll, Mike Esser, Libby Levi
